Advanced Journal of Management, Humanity and Social Science

Abstract Semiotics and semantics play an important role in media analysis in today's world, and movie posters, as one of the key elements in movie advertising, can somehow convey the story and message of the film to the audience. Analyzing the semiotics of movie posters as a communication tool allows us to examine how meanings and emotions are conveyed to the audience. Yuri Lotman, a prominent Russian theorist, believes that each sign has its own meaning in a cultural and social context. The use of signs in posters, in addition to attracting attention, can create certain emotions and expectations in the viewer. Yuri Lotman, a prominent Russian theorist, has studied the structure and cultural signs and can help us to have a deeper understanding of these media. This article analyzes the semiotics of movie posters and its impact on the audience from Lotman's perspective and analyzes the key elements of signs, colors, images and texts in these posters.

Abstract Throughout its history, Islamic art, as a powerful visual language, has been able to express deep spiritual and philosophical concepts in the form of beautiful forms and patterns. The connection between sacred geometry and divine light in this art has not only led to the creation of amazing beauty, but has also influenced the philosophy and aesthetics of Europe in the Middle Ages and the Renaissance. In this article, we will examine this connection of meaning and form in Islamic art and analyze its impact on Western art and thought. By looking at geometric patterns, light and color, we will explain the specific aesthetics of Islamic art. We will also discuss how these concepts were transmitted to Europe and their impact on artists and thinkers of that time. In this way, this article will help readers gain a deeper understanding of the impact of Islamic art on the history of Western art and philosophy.